EXPLORING THE POTENTIALITY OF FLORICULTURE IN EMPOWERING URBAN AND RURAL POOR OF CACHAR AND KAMRUP METRO DISTRICTS OF ASSAM

Abstract

This research paper explores the floriculture market in the districts of Cachar and Kamrup Metro in Assam, India, with a focus on its potential for economic empowerment, for the urban and rural poor. Assam’s diverse geography, split between the Brahmaputra Valley and Barak Valley, presents distinct socio-economic challenges and opportunities in each region. Kamrup Metro, home to Guwahati, has experienced rapid urbanization, fostering significant growth in sectors such as floriculture. With favorable climatic conditions and access to markets, Kamrup Metro has become a hub for high-value flowers like orchids, marigolds, and roses. The floriculture sector not only provides substantial employment but also contributes to the local economy by connecting rural producers with urban markets. In contrast, Cachar, following an agrarian-based economy, has seen a rise in floriculture, supported by improved infrastructure and the emergence of small-scale farming companies. The market in Silchar has grown due to increased demand for flowers driven by weddings, festivals, and urbanization. Local businesses have responded to this demand by diversifying flower varieties and embracing eco-friendly and organic cultivation practices. Despite challenges such as access to financing and market volatility, the floriculture sector in both districts offers promising economic opportunities. The study concludes that floriculture has become a crucial economic sector for local entrepreneurs, providing income, job opportunities, and sustainable agricultural practices, and has the potential to foster long-term growth and development in both urban and rural communities in Assam.